As a self-made music industry professional and entrepreneur, I believe in the undeniable compatibility of music and living holistically, hence my tagline "Music | Mindstyle" comes in.
After finishing my studies in Eastern Languages and Cultures, I've always striven to work and live on the intersection between music, marketing and mindfulness.
I had been observing the music industry mostly from the sidelines for more than a decade and felt that there was some type of support missing for artists.
I noticed that most artist managers, bookers, promoters, labels didn't look at an artist as a whole person, but just looked at part of that person, that part being, the music career and what they can get out of it business-wise. Obviously that’s part of the job and in no means is this meant as criticism.
If a person gets stuck in their music, experiences creative blocks, there’s usually a few underlying factors at play. A person is more just a sum of their parts. We take ourselves with us wherever we go and whatever we do!
I decided I wanted to help but I didn't know how yet. It took me a few years to figure out my motivation behind this strong urge. And I wasn't sure yet what I wanted to do and how I could help.
I love music and can't get enough of it. But at some point, I got sucked into the hedonistic lifestyle myself.
I was struggling with my own mental health, hustling to make ends meet and trying to give shape to my own story. I was trying to understand my motivation, my purpose, my calling.
So I consulted with a life coach for over a year and participated in Hearth Intelligence Circle Days. I read all the self-help books I possibly needed. After a few years of hard self-help work and a year-long intensive coaching training, I found my calling.
I've made it my mission to help DJs and producers to find balance in music and in life and to help them form a vision for their story in the music industry. I do this through my fascination for trans-media storytelling and personal and trans-personal coaching.
I've been trained by Joost Vanhove, within the framework of a unique worldview model called "PAVA", that he developed over the course of 25 years.
I do this through my role as the Community Director of shesaid.so Belgium, the Belgian chapter of shesaid.so, a collaborative network of women who strive for equality and diversity in the music industry.
Having a support network is incredibly empowering! This is why I created my own coaching community, The Peacock Muster.
My coaching community focuses on artist well-being.
It is meant for (aspiring) coaches, healers, yoga teachers, dietitians, psychologists, therapists, game developers, artist advocates and anybody in the music and entertainment industry that is looking for a supportive and collaborative network to develop their skills, find partnerships, looking for referrals and/or having difficulties to find support/guidance due to a lack in resources, challenging background, etc.
This is why I created my services from a mindset of value for value. And a lot of personal experience and effort has gone into them. There's nothing that I offer, that I haven't done myself or that I'm still doing on a daily basis, like guided meditations, visualization exercises and practical step-by-step mindfulness homework. I just want you to fully experience your investment and I'm offering a lot of free goodies too :)
Thank you for taking the time to read my story. Let me help you tell yours! Just hop on board if you need an extra push in YOUR direction!
All sorts of creatures welcome.
Love & friendship,
It started out as a blog on Facebook, an outlet for my daily shenanigans, using the character of the captain of a spaceship as an alias. The blog was a safe space to develop ideas and learn new things, experiment with different story lines and scenarios and find a voice. But more importantly, by creating a made-up character and describing my struggles in a humorist way, I slowly started to heal myself. It was an escape to regroup and strategize and above all, a place to build self-esteem, confidence, assertiveness skills and resilience in a mission to lead a holistic lifestyle.
Over time all these values were transformed into a business. I combined my experience in marketing, storytelling, community management, social media and above all, my different roles in the music industry and brought them together on The Unicorn Mothership. Stemming from the core belief that everyone wants to live a happy, meaningful life, #TUM now helps DJs and producers to find balance in music and in life and to help them form a vision for their story in the music industry.
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